In the United States, about 700-1,200 women die from childbirth or pregnancy complications each year.
Black women are 3 to 4 times more likely to die from these complications, and they don’t get to say goodbye. We created social awareness to improve prenatal and postpartum care for women of color through Lad Bible’s platform.
Film
2019 D&AD New Blood Yellow Pencil Winner.
AD: Sumner Mahaffey, Luke Bogner
CW: Jessica Nugent, Lorien Pereyra
Case Study
2019 D&AD New Blood Yellow Pencil Winner