Moving sets, swaggy fits, and an epic dance routine to show it doesn’t matter how you move in the world as long as it’s forward.

Our team created a campaign that showed people it’s time to turn “I’ll just watch” into “just watch me.”

Then we hit Spotify listeners with a reminder not just to hear the music, but to move with it.

And even took followers behind the set.👇

TBWA\CHIAT\DAY LA 2024

Creative Directors: Dez Marzette, Ali Alvarez, Janni Widerholm

Art Directors: Rachel Findlay, Gaia Elise, Ben Shafferly

Copywriters: Jessica Nugent, Nat Dols, Luke Roloff